Once Chrome is installed, open it and enter your club's URL into the search/address bar at the top.
When the Bowlr login page has loaded. On the top Menu Bar, click on View, then select Always Show Bookmarks Bar.
The Bookmarks Bar will appear at the top, this is a convenient place to store shortcuts to useful webpages. Right click any empty space on the bar and choose Add Page. The Name text will already be highlighted. Rename it Bowlr and click Save.
Clicking this new shortcut will always take you to the Bowlr system home page.